Guest Blogger – Ross Freedman – Analytics: Prepaid’s Special Sauce
Originally uploaded by Walter_Ezell
For a company looking to create cost-efficient, targeted marketing campaigns, the statistics derived from the use of a prepaid card is invaluable. In a consumer promotion, the company offering the reward can easily create the profile of their buyer through the card activation process. In order to make the card spendable, the cardholder reveals critical demographic data. Once they begin to utilize the card, the spend data accumulated, clearly outlines where and when the money was spent. The power occurs when combining the demographic data with the spend information. The solution created is a decision support system that can be immediately levered against future marketing efforts. The output suggests:
•What customers are ready for cross-selling/up-selling offers.
•What customers are vulnerable to a competitor and could attrite.
•How to improve responses to promotions thereby improving ROI.
•When is the best time to message the customer.
Companies like Clear Peak in Englewood, Colorado, lever the data and create predictive modeling tools that provide immediate insight into a business and its customers. A sustainable competitive advantage is created when a business captures the knowledge, then utilizes it to convert prospects to customers while protecting their client base from intrusion.
Prepaid, combined with deep and relevant analytics, delivers this edge.
Ross Freedman is SVP of Client Solutions for Springbok Services and will be a frequent Guest Blogger. You may contact Ross direct at ross.freedman@springbokservices.com or on his blog www.expertprepaid.com
Related articles by Zemanta
- 10 Reasons You Need Competitive Intelligence Now (bettercloser.com)
- Webinar: High-Performance Analytics with R and Microsoft HPC Server (revolution-computing.com)
- Pouring the Predictive Analytics Foundation (threeminds.organic.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=28dedcf0-4010-4096-9657-5d164daabbdf)
Refund Solutions for Higher Education – Why Use Prepaid?
Colleges and universities can now conveniently disburse funds such as financial aid, work study payments, payroll and scholarships by the use of a prepaid debit card.
Converting from paper checks to electronic funds transfer not only streamlines the refund process, but makes it more economical for the students and the institution. Students, parents and school administrators all benefit from faster, less costly and more secure distribution of funds.
Top 5 Benefits to the Institution:
- Significant cost reduction – Free to Institution
- Reduce administrative time – No phone calls and inquires about lost or stolen checks
- Easy to implement – No internal technical resources required
- Simplified payment process – Electronically send funds immediately
- Enhance “Green” Initiatives – No more paper checks
Top 5 Benefits to the Student:
- More Security – Safer than carrying large amounts of cash
- Immediate access to funds – No need to wait for check to be mailed
- Easy to Use – Can be used anywhere Visa or MasterCard is accepted
- Less expensive – No need to pay check cashing fees or to have a checking account
- Increase Financial Maturity – No more NSF’s or overdraft charges as with checking accounts
Students will appreciate the speed and convenience and schools will reap the rewards of an efficient funds disbursement process. Please let me know if you would like more information on how to use Prepaid Debit cards to help with student refund disbursements.
Prepaid News- Pre-Paid Legal Redlands, Prepaid Legal ... - Prepaid Debit Cards February 6, 2012
- Why Celebrities and Prepaid Cards Are a Bad Mix | Credit.com ... February 6, 2012
- Exactly What Are Prepaid Credit Cards Without Fees | Smart Caddy ... February 5, 2012
- Prepaid Credit Card Program February 5, 2012
- Ameircan Express Prepaid Card Review February 3, 2012